Here’s some links worth a click from the last seven days:
Right off the bat, MarketingProfs reported on how YouTube topped Facebook & Twitter in User Satisfaction. Despite 7 in 10 users of Facebook returning to the site within 7 days, it seems more people share more content on YouTube.
Mark Shaeffer penned the excellent Six ideas to get your company blog out of the fog. In it he dissects the blog, looks at the data and comments on design, structure, content and promotion. A must read if you produce any kind of online content.
Over on Utalkmarketing, I stumbled on a post examining why marketers shouldn’t let email marketing drop off the radar. This backs nicely into stats I recall from last year about how social media can help create an audience but opt in email allows you to provide personalised content. There is still a place for email in the modern marketing mix.
The very readable SocialMediaB2B blog posted an interesting piece looking at how to make social media interesting more digestible and relevant for clients and managers with 6 Ways to Format B2B Social Media Reports.
Staying on the social media front, it always seems to be a challenge to locate good case studies. Here are five of the latest that involve social media from a PR perspective from Mashable.
The last one this week provided more proof Facebook isn’t everything with Econsultancy’s Top 50 brands in social.
More next week.
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