8 key issues to review to ensure your business blog supports company goals

My latest effort for the influential UK digital marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve company goals, including

1. Staying on topic.

2. The importance of keywords.

3. Being helpful.

4. Ensuring ‘stickiness’.

5. Following a formula.

6. Talking in multiple voices.

7.  The importance of good design.

8. Lead nurturing.

It’s the second in a series on business blogging. Click on experts and my name to read my previous B2B marketing related posts on social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.

Hope you find it useful.

Links worth a click #15

A week with some great online content, tips and tricks.

PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this blog post and see what ideas it sparks for you and your customers.

Business blogging: Here’s a piece for those amongst you managing or considering blogs, a list of ten great things to include in your thinking.

Some useful advice next on designing paid search (pay per click) campaigns that deliver.

Apparently, it’s no longer six degrees of separation when it comes to human relationships. According to Facebook, its 800m users give you access to anyone in the world (if they are on Facebook) in only 4 hops.

Using video? You should be. And it should be optimised. Here are some tips on how to optimise online video, with a natural focus on YouTube.

More next week. Happy Thanksgiving, Black Friday shopping weekend!

Links worth a click #7

Some digital titbits to start your week with.

GOOGLE: Want to know more about the almighty battle going on between Google and Facebook right now and need an explanation of the key battlefields? Check out this must read piece on Google’s strategy to dominate on six fronts including search, mobile, browsing, local, social and technology.

B2B SOCIAL MEDIA: Interesting piece on locating and engaging with your connections online 5 Ways to Find Your B2B Company’s Online Fans

FOCUS ON BLOGGING: Three posts dedicated to the channel of blogging. First an interesting piece on 21 common blogging mistakes and how to fix them. Next some great advice on using a blog as a viral online publishing hub, and finally a useful piece on the biggest benefits of a company blog.

Image: Ark Wildlife